Rapture #178: Yuga Labs Pitch Deck

Rapture #178: Yuga Labs Pitch Deck

Since Yuga Labs is undoubtedly one of the most important players in the NFT ecosystem, I wanted to dive through the latest pitch deck they used to raise $450 million round at a $4 billion valuation led by Andreesen Horowitz.

If you are interested in going through the pitch deck yourself, you can find it here.

Let's dive in!

Founders and Employees

Yuga Labs has four key partners: Guy Oseary, Nicole Muniz, Jasmin Shoemaker, and Patrick Ehrlund. Interestingly, all of these co-founders come from traditional culture fields rather than stemming from the crypto native of the industry. Some are co-founders of prominent culture based venture firms while others have worked with brands such as Electronic Arts, Kanye West, HBO, and more.

In addition to having stellar co-founder, Yuga Labs has been growing like crazy. In just the past year, Yuga Labs has grown to 46 employees. Their employees have worked for prestigious companies like Facebook, Twitter, Nike, Microsoft, Amex, and more.

BAYC collection

Without a doubt, the Bored Ape Yacht Club collection is what put Yuga Labs on the map. BAYC floor prices have now surpassed 100 ETH and there are 6,300 unique holders. Renowned celebrities such as Steph Curry, Justin Bieber, Diplo, Eminem, Steve Aoki, Dez Bryant, and more all own their own Apes.

Furthermore, respected NFT celebrities like Alexis Ohanian, Gary Vee, Pranksy, Deepak, and more also own Apes.

Not only do influential people own Apes, but the brand itself has penetrated mainstream culture, as evidenced by the major cultural heralds like the Rolling Stone having Apes on their cover multiple times.

A crazy fact about BAYC is that they account for approximately 10% of all volume on OpenSea, by far making it one of if not the most in demand collection.


Yuga Labs intends to build a full-on MMORPG metaverse based on around their IP, where you can play as whatever Web3 persona you want. In short, Yuga Labs will be building an SDK that enables collections, creators, and developers to build for any community who wants it. In effect, this will allow for them to develop an in-game marketplace that they compare to the app store.

Already, Yuga Labs is in talks with Animoca, among others, to build out games around this new universe they are creating.


The financials of this roughly year old company is truly wild. Yuga Labs generated almost $138 million in total revenue for 2021, with $127.11 million being net revenue. Furthermore, the company projects to achieve almost $540 million in total revenue and $455.2 net revenue for 2022.

As you can see from their financials above, their expenses are tiny compared to the amount of value the company generates.

According to Yuga Labs, most of their projected revenue for 2022 will come from Land Sales.

The big release of land seems to be projected for August, considering March was the ApeCoin launch.


Yuga Labs is a behemoth in culture already, and this company's various IP has the potential to become as ubiquitous as Supreme or Gucci.


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